Which US federal agency underwent a comprehensive rebranding in 2018 that included a new logo featuring a forward-facing eagle, modernized typography, and a simplified color scheme to better connect with younger Americans?

Government agencies periodically undergo rebranding efforts to modernize their public image and improve citizen engagement. These initiatives involve careful market research, strategic visual storytelling, and branding decisions that balance tradition with contemporary design principles. Test your knowledge about notable government rebranding efforts that shaped public perception and communication strategies. How well do you understand the intersection of design thinking and public administration?

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United States Postal Service (USPS)
Social Security Administration (SSA)
United States Air Force (USAF)
Federal Emergency Management Agency (FEMA)