Which groundbreaking advertising technique did 'Hamilton' use in 2015 that revolutionized Broadway marketing?

The performing arts world relies on cutting-edge advertising techniques to fill seats and create buzz around productions. From digital innovations to traditional methods with modern twists, theaters and production companies constantly evolve their marketing strategies. This trivia question explores a groundbreaking advertising technique that transformed how a major theatrical production connected with audiences. Test your knowledge about the intersection of performing arts and innovative promotional strategies!

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Daily digital lottery for $10 front-row seats promoted through a dedicated mobile app, creating unprecedented social media engagement
Live-streaming portions of rehearsals on social media platforms with cast commentary, building anticipation for the full production
Projection mapping technology on New York City buildings, displaying animated scenes from the musical synchronized to the soundtrack
Interactive subway advertisements with QR codes that unlocked exclusive behind-the-scenes content and discount offers