Which global brand launched the world's first fully-operational floating retail store, which opened in 2019 on the Seine River in Paris?

In the competitive world of retail, companies are constantly seeking innovative ways to stand out and capture consumer attention. Geographic locations play a crucial role in retail strategy, with some brands pushing boundaries by establishing stores in extraordinary places. This poll tests your knowledge about a groundbreaking retail innovation that merged geography with shopping experience in a truly unique way.

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• IKEA's 'Floating Market' concept store
• Nike's 'ON AIR' floating flagship
• Apple's 'Floating Pavilion' store
• Amazon's 'River Prime' experimental outlet

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