Which Depression-era advertising slogan helped save a major retailer by fundamentally changing how consumers viewed price and quality relationships?

In the history of retail marketing, certain advertising slogans have transcended mere commerce to become cultural touchstones that defined an era. These powerful phrases captured the zeitgeist of their time, transformed consumer behavior, and in some cases, even influenced historical events. This trivia question explores one such revolutionary slogan that helped a company survive the Great Depression while creating an enduring legacy in American retail history.

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"It's finger lickin' good" - Kentucky Fried Chicken (1956)
"The price is right because it's marked right" - Macy's (1902)
"When the going gets tough, the tough get going" - Sears (1930)
"It's Smart to Be Thrifty" - J.C. Penney (1929)