Which retailer holds the Guinness World Record for the 'Largest Augmented Reality Retail Experience' launched in 2022?

The world of retail has seen some incredible achievements that have earned Guinness World Records. From the largest shopping malls to the most innovative experiential marketing campaigns, retailers constantly push boundaries to create memorable customer experiences. This trivia tests your knowledge about extraordinary retail experiences that have made it into the record books. Do you know which brand created the world's most immersive retail experience?

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IKEA, with their IKEA Place app allowing customers to visualize over 3,200 furniture items in their homes simultaneously
Nike, with their House of Innovation featuring over 1,000 AR-enabled product displays across 68,000 square feet
Walmart, with their AR virtual store navigator covering 150,000+ products across 4,700 stores
Amazon, with their AR shopping experience covering 250,000 products viewable in customers' homes