Which gaming company pioneered the concept of 'Play & Earn' rewards that gives players loyalty points for time spent playing games, not just purchases?

The battle for gamer loyalty is fierce in the console market, with companies offering increasingly sophisticated loyalty programs to retain their player base. These programs have evolved from simple points systems to complex ecosystems that reward engagement, purchases, and community participation. How well do you know the loyalty strategies that major gaming platforms use to keep players in their ecosystems?

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Microsoft with Xbox Game Pass Rewards
Sony with PlayStation Stars
Nintendo with My Nintendo Gold Points
Valve with Steam Loyalty Program