Which celebrity famously launched their product line with a retail strategy that involved exclusively selling through their own social media platform before any traditional retail channels?

Many famous people have ventured into product development and retail with varying degrees of success. Some celebrity product launches have become legendary in marketing circles, while others have disappeared quickly. This trivia question explores how celebrities have influenced product launches and retail strategies in unexpected ways. Test your knowledge of the intersection between famous personalities and their business ventures!

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Ryan Reynolds with Aviation Gin
Gwyneth Paltrow with Goop products