Which famous brand used Norse mythology as the foundation for its advertising campaign that rebranded the company from a budget option to a premium product line in the early 2000s?

Throughout history, mythological figures and folklore tales have been leveraged by brands to create powerful marketing narratives and brand identities. From Nike's winged goddess of victory to Starbucks' siren, these ancient symbols connect products to timeless stories. Test your knowledge about how a famous brand utilized folklore elements in one of the most successful advertising campaigns that transformed their market position and consumer perception.

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Volvo, with their 'Thor's Hammer' headlight design and safety-focused campaigns referencing Asgardian protection
Old Spice, with their 'Odin's Wisdom' campaign featuring ancient Norse runes and wisdom traditions
Ikea, with their 'Bifrost Bridge' series connecting traditional craftsmanship to modern design
Absolut Vodka, with their 'Mead of Poetry' limited edition inspired by the mythical Norse drink that granted eloquence