Which e-commerce platform holds the Guinness World Record for the highest online sales in a single day, reaching $38.4 billion during its shopping festival in 2019?

The retail world has its fair share of extraordinary achievements that have made it into the Guinness World Records. From massive shopping festivals to groundbreaking e-commerce innovations, these records showcase the evolution and scale of global retail. Test your knowledge about these remarkable retail milestones that have shaped consumer experiences and set new standards in the industry.

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• Alibaba (Singles' Day)
• Amazon (Prime Day)
• JD.com (618 Festival)
• Flipkart (Big Billion Days)

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