Which e-commerce platform was the first to launch a dedicated 'Wildlife Conservation Marketplace' connecting consumers directly with artisans making animal-themed products that fund conservation?

Test your knowledge about the intersection of e-commerce and wildlife conservation! Many online platforms now sell products that directly support animal protection efforts, but which one pioneered this model? This question explores how digital retail has transformed conservation fundraising and awareness in the 21st century.

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Etsy's 'Wild Impact' program (2012)
Amazon's 'Conservation Store' (2015)
WildAid Market by Shopify (2010)
eBay's 'Nature Preservation Portal' (2014)