Which major sporting goods retailer first introduced virtual reality fitting rooms that allow customers to 'try on' athletic wear and visualize themselves in action without physically changing clothes?

The sports retail landscape has transformed dramatically in recent years with technological advancements changing how athletes and fans purchase equipment and apparel. Major sporting goods retailers have implemented various innovations to enhance the customer experience and stay competitive. This trivia question tests your knowledge about a groundbreaking retail innovation that changed how customers shop for sports equipment.

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Nike with their 'Nike Fit AR' technology
Under Armour with their 'UA Virtual Closet'
Adidas with their 'Mirror Me' platform
Dick's Sporting Goods with their 'VRFY' experience centers