Which analytics technology was first widely credited with giving a significant advantage to a presidential campaign, allowing for micro-targeting of voters based on consumer behavior patterns?

In the age of data-driven politics, campaign analytics have revolutionized how political candidates connect with voters. Advanced retail analytics techniques, once exclusive to consumer marketing, now play a crucial role in political campaigns. Test your knowledge about how modern political campaigns leverage consumer behavior data and analytics to target voters, craft messages, and allocate resources for maximum electoral impact.

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Project Narwhal (Obama 2012)
Cambridge Analytica's OCEAN model (Trump 2016)
Gore's Demzilla Database (2000)
Clinton's Vertica Analytics Platform (2016)