Which scientific equipment company doubled its market share after introducing a 'Science-as-a-Service' subscription model that allowed labs to pay monthly for equipment upgrades rather than making large capital investments?

The science industry has seen significant evolution in how products and services are marketed and distributed to researchers, labs, and educational institutions. One particularly fascinating development is the rise of subscription-based models for scientific equipment, reagents, and data access. This poll tests your knowledge about how a major scientific products company revolutionized their business through a subscription strategy.

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