When Tesla launched their first production car (the Roadster), what unconventional marketing approach did they use that broke from traditional auto industry practices?

Tesla Motors changed the perception of electric vehicles forever with their first production car. This poll tests your knowledge about the groundbreaking Tesla Roadster launch - a pivotal moment in transportation history that challenged the notion that electric cars had to be slow, boring, or impractical. The Roadster's debut marked the beginning of Tesla's journey to revolutionize the automotive industry with high-performance, zero-emission vehicles.

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They sold the first 100 cars as limited 'Signature Series' models at a premium price before regular production
They offered the car exclusively through online sales with no physical showrooms
They allowed customers to customize every aspect of the car through an online configurator
They offered a monthly subscription model instead of traditional purchasing options