Which pop culture retailer was the first to launch a fully immersive VR store where customers could virtually try on merchandise from movie franchises and interact with digital characters?

Virtual Reality has transformed how consumers interact with retail brands in the entertainment industry. Major pop culture companies have invested millions in creating immersive VR experiences that blend shopping with entertainment. Test your knowledge about how this technology has shaped modern retail experiences in the pop culture landscape.

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Disney with their 'Kingdom Immersion' VR platform in 2018
Warner Bros. with their 'DC Universe Experience' in 2019
Netflix with their 'StreamWorld' virtual shopping mall in 2020
Sony PlayStation with their 'Entertainment Dimension' in 2017