Which architectural project is credited with launching 'starchitecture' as a marketing phenomenon, where the architect's name became a valuable brand that could attract clients and investment?

In the world of architecture, certain buildings have not only defined new design paradigms but also revolutionized how architecture firms market themselves. This trivia question explores one of the most significant marketing shifts in architectural history, when a single project catapulted both a firm and an entire design approach into global prominence. Test your knowledge of how architectural landmarks have shaped marketing strategies in the industry!

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Guggenheim Museum Bilbao by Frank Gehry (1997)
Centre Pompidou by Renzo Piano & Richard Rogers (1977)
Seagram Building by Ludwig Mies van der Rohe (1958)
Sydney Opera House by Jørn Utzon (1973)