Which struggling food product was revitalized through a brand storytelling campaign featuring a fictional Italian grandmother named 'Mama'?

Great food brands don't just sell products—they tell compelling stories that resonate with consumers. Behind many iconic food brands are fascinating narratives that have helped them build emotional connections and stand out in a crowded marketplace. This trivia question tests your knowledge about one of the most successful food brand storytelling campaigns that transformed a struggling product into a household name.

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Ragu pasta sauce
Barilla pasta
Bertolli olive oil
Prego pasta sauce