Which food delivery innovation did McDonald's introduce in 2015 that fundamentally changed their service model and was later adopted by many other fast food chains?

The food and restaurant industry has undergone significant digital transformation in recent years, with major innovations reshaping how consumers discover, order, and experience food products. This transformation has included everything from digital menus to delivery platforms and AI-powered recommendations. Test your knowledge about a key digital pivot that transformed food retail and restaurant operations!

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Self-service kiosks with touchscreen ordering
Mobile app with loyalty program integration
Table service with electronic trackers
Voice-activated drive-thru ordering system