Which natural products giant underwent a strategic brand color change from red to green in 2009 to better align with its sustainability initiatives and eco-friendly product lines?

Brand colors aren't chosen randomly—they're strategic tools that communicate values and evoke emotions. In the natural products industry, this is especially true as companies try to connect consumers with environmental messages. This trivia explores how one major natural brand strategically shifted its iconic color palette to strengthen its sustainability messaging and market position. Test your knowledge about the psychology and strategy behind brand colors in the natural products space!

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Seventh Generation
Clorox (for its Green Works line)
Method Products
Burt's Bees