What strategic brand pivot did Netflix make around 2013 that fundamentally changed the television and film industry?

The streaming revolution has transformed how film and television content reaches audiences. Behind this transformation are sophisticated brand strategies that have helped streaming platforms establish unique identities in a crowded marketplace. This trivia question explores how Netflix, a pioneer in the streaming industry, evolved its brand strategy to become a content production powerhouse.

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Creating the binge-watching model by releasing all episodes of a series simultaneously
Investing heavily in original content production, starting with 'House of Cards'
Introducing the recommendation algorithm that personalizes content suggestions
Expanding internationally before other streaming competitors