Which major conservation organization underwent a complete rebranding in 2000, replacing their original black and white panda logo with a new design that maintained the iconic panda but incorporated gradient effects?

Many global brands have adopted colors and imagery from the natural world to strengthen their brand identity and connect with eco-conscious consumers. Some companies have built their entire brand identity around natural elements, while others have evolved their branding to incorporate nature-inspired colors and themes. Test your knowledge of how major brands have utilized the natural world in their visual identities and marketing strategies.

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