Which revolutionary product launch strategy did Zaha Hadid Architects use to introduce their parametric design software that has since become industry standard practice?

In the architecture industry, product launches for new design software, building materials, or structural systems often require specialized marketing approaches. One famous architect's product launch strategy has become a case study in architectural marketing. Test your knowledge about how innovative product introductions have shaped the industry and changed how architectural innovations reach the market.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Simultaneous global installations - creating interactive public pavilions in 12 cities that allowed visitors to experiment with the software's capabilities
Academic exclusivity - limiting initial release to top 50 architecture schools globally for one year before commercial release
Design competition sponsorship - requiring all entrants to use the beta software and provide feedback before public release
Subscription tier model - offering basic features for free while charging premium rates for advanced capabilities used by established firms