Which major film studio first pioneered the now-industry-standard 'premium steelbook' packaging format for home media releases, creating a new collector's market segment?

In the competitive film and television industry, physical media packaging has evolved dramatically to attract collectors and maintain relevance in the streaming era. Special edition packaging designs have become crucial marketing tools that transform standard releases into coveted collectibles. This poll tests your knowledge about a groundbreaking packaging innovation that changed how premium film collections are marketed and presented to consumers.

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Warner Bros. with their 'Dark Knight Trilogy' limited collection in 2012
Universal Pictures with the 'Jurassic Park Ultimate Collection' in 2011
Sony Pictures with their exclusive 'Spider-Man Trilogy' release in 2008
Disney with their 'Marvel Cinematic Universe: Phase One' briefcase set in 2013