Which wartime advertising campaign for Jeep first popularized the slogan that later became central to its civilian brand positioning: 'The Sun Never Sets on the Mighty Jeep'?

Many civilian products we use today have military origins that are leveraged in their brand positioning and marketing. These military connections often create powerful brand narratives and emotional connections with consumers. One of the most successful examples is the iconic Jeep, which has masterfully maintained its military heritage in its brand identity while evolving into a civilian market leader. Test your knowledge about how this military-born vehicle transitioned to become a civilian retail success.

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The Willys-Overland 'War Winner' campaign of 1942
The Ford GP 'Freedom Fighter' campaign of 1941
The Bantam Reconnaissance Car campaign of 1940
The Willys MB 'Victory Vehicle' campaign of 1944