Which retailer's loyalty program was the first to use predictive analytics to determine customer pregnancy before the customer had announced it publicly?

Customer loyalty programs have evolved dramatically over the decades, transforming from simple punch cards to sophisticated data-driven ecosystems. These programs now represent a critical competitive advantage for retailers, with the most successful ones driving significant revenue increases through increased customer retention and spending. This trivia question tests your knowledge about one of the most influential loyalty programs that changed the retail landscape.

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Target (with Target Red Card)
Amazon (with Amazon Prime)
Sephora (with Beauty Insider)
Starbucks (with Starbucks Rewards)