Which of these music marketing campaigns is widely credited as the first major 'pay-what-you-want' digital release model that challenged traditional album pricing?

Test your knowledge about groundbreaking marketing campaigns that transformed the music industry! Marketing innovation has played a crucial role in how music reaches audiences, from physical album releases to digital streaming strategies. This poll explores a pivotal marketing campaign that changed how artists connect with fans and distribute music. Can you identify which revolutionary approach truly disrupted the traditional music business model?

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Radiohead's 'In Rainbows' (2007) release, where fans could download the album for any price they chose, including nothing
Taylor Swift removing her music from Spotify in 2014 to protest streaming royalty rates
Beyoncé's surprise visual album 'Beyoncé' released without prior marketing in 2013
Jay-Z's 'Magna Carta Holy Grail' pre-release to Samsung users through a mobile app in 2013