Which famous retailer deliberately named itself after a location where it WASN'T founded, to evoke specific geographic associations?

Many successful retailers have incorporated geography into their branding strategies, using location-based names to create powerful brand identities. These companies often leverage the cultural associations or characteristics of specific places to shape consumer perceptions. How well do you know these geographic retail giants and their origin stories? Test your knowledge of retail branding with this challenging question!

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Patagonia (founded in Ventura, California but named after the South American region to evoke rugged outdoor imagery)
London Fog (founded in Baltimore, Maryland but used London's rainy reputation for its raincoat branding)
New York & Company (originally 'Lerner Shops' in NYC, renamed to emphasize its authentic New York City origins)
L.L.Bean (founded in Freeport, Maine by Leon Leonwood Bean, using his initials rather than a geographic location)