Which U.S. presidential administration was the first to leverage social media as a major component of their retail-style voter outreach strategy?

In the world of political branding and government communications, presidential administrations often employ specific marketing and messaging strategies to connect with different demographic segments. This poll tests your knowledge about a significant shift in White House communication strategy that revolutionized how a particular administration reached younger voters and modernized government messaging.

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George W. Bush administration (2001-2009)
Barack Obama administration (2009-2017)
Bill Clinton administration (1993-2001)
Donald Trump administration (2017-2021)