Which company saved approximately $100 million annually by redesigning their detergent packaging to use 20% less plastic, while simultaneously boosting sales through the environmental appeal?

In the competitive world of consumer goods, packaging isn't just about protection and preservation—it's a crucial marketing tool, environmental statement, and cost factor. Some of the most successful companies have dramatically changed their market position through innovative packaging decisions. This trivia question explores a famous packaging innovation that transformed both a company's bottom line and industry standards.

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Procter & Gamble with their Tide Eco-Box
Unilever with their compressed deodorant cans
Seventh Generation with their plant-based bottles
Method with their ocean plastic recycled containers