Which celebrity pioneered the 'beauty brand incubator' model that revolutionized celebrity business ventures by focusing on ownership stakes rather than traditional endorsement deals?

Celebrity endorsements and personal brands have become a powerful force in today's market. Many famous people have transformed from mere endorsers to sophisticated brand strategists, building empires worth millions or billions. This poll tests your knowledge about how celebrities have leveraged strategic brand positioning to create lasting business success beyond their original claim to fame.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop