Which retail innovation lab first introduced the concept of 'product testing stations' that allowed customers to try products in-store before purchasing?

Before customers could freely sample products in retail stores, shopping was a riskier proposition. One groundbreaking retail innovation fundamentally changed how consumers interact with products before purchase, creating what we now know as the 'try before you buy' concept. This innovation revolutionized retail strategies and dramatically improved customer feedback mechanisms. Test your knowledge about this pivotal retail innovation that transformed the shopping experience forever.

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The Estée Lauder 'Beauty Bar' (1946), which pioneered cosmetic sampling counters where customers could try makeup products with specialist guidance
The Sears 'Demonstration Rooms' (1952), where home appliances were set up in realistic kitchen settings for customer testing
The Macy's 'Touch & Feel' centers (1938), which featured textile displays allowing customers to handle fabric samples before buying clothing
The Selfridges 'Experience Corners' (1959), which created dedicated spaces for customers to test electronics and gadgets before purchase