Which marketing innovation in the 1950s-60s helped make the Bible the best-selling book of all time by dramatically increasing its accessibility to everyday believers?

In the competitive world of religious publishing, marketing strategies have evolved dramatically over the centuries. One particular innovation in the 20th century revolutionized how sacred texts reached broader audiences and became more accessible to everyday believers. This poll tests your knowledge about a pivotal marketing strategy that transformed religious text distribution and accessibility.

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The introduction of the Gideon Bible placement program in hotel rooms
The development of pocket-sized 'Good News' editions with contemporary language
The creation of illuminated collector's editions for wealthy patrons
The launch of subscription-based Bible study programs through churches