Which performing arts organization revolutionized merchandise sales by introducing 'immersive retail zones' where customers can try on costumes and interact with set pieces while shopping?

The performing arts industry has evolved significantly in how it markets merchandise and creates retail experiences for patrons. From Broadway show souvenirs to symphony gift shops, performing arts organizations increasingly use retail spaces to enhance audience engagement and create additional revenue streams. This trivia question explores an innovative retail strategy that transformed the performing arts merchandise landscape in recent years.

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Cirque du Soleil
The Metropolitan Opera
American Ballet Theatre
Royal Shakespeare Company