Which innovative marketing campaign for a Broadway show first used a digital lottery system that dramatically increased audience engagement and accessibility?

The performing arts industry has evolved significantly in how it markets productions and engages audiences. Modern Broadway and theater productions now utilize sophisticated product marketing strategies that blend traditional theatrical promotion with cutting-edge digital approaches. Test your knowledge about how the performing arts industry has transformed its marketing strategies in the digital age!

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Hamilton's #Ham4Ham digital lottery (2015)
Wicked's 'Defying Gravity' social media campaign (2009)
The Lion King's virtual reality savanna experience (2017)
Dear Evan Hansen's #YouWillBeFound hashtag movement (2016)