Which music artist's collaboration with a beverage company resulted in a billion-dollar brand value, making it one of the most lucrative music-brand partnerships ever?

In the music industry, brand collaborations have become increasingly important for artists to expand their reach and generate additional revenue streams. These partnerships can range from merchandise deals to exclusive product lines and have transformed how musicians monetize their brand beyond album sales and concerts. This trivia question focuses on one of the most financially successful music-artist brand collaborations in recent history.

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