Which traditional cultural symbol was controversially appropriated by a major sportswear brand in 2013, leading to protests from Māori tribal representatives?

Traditional cultural symbols have become powerful brand elements for companies seeking to connect with consumers through heritage and authenticity. From ancient patterns to symbolic colors, these elements carry deep cultural significance while enhancing brand recognition. Test your knowledge about how traditional cultural symbols have been integrated into modern branding strategies across the globe.

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The Ta Moko facial tattoo design
The Tino Rangatiratanga flag pattern
The Koru spiral symbol
The Hei Tiki pendant design