Which unexpected retail collaboration generated over $1 billion in sales within its first year by combining a luxury fashion brand with a mass-market retailer?

The retail landscape has been transformed by strategic brand collaborations that merge different market segments and customer bases. These partnerships have created some of the most innovative and successful product launches in retail history, often combining luxury with accessibility or traditional retail with cutting-edge technology. Test your knowledge about these game-changing retail collaborations that redefined consumer expectations and created new market opportunities.

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H&M x Karl Lagerfeld (2004)
Target x Missoni (2011)
Uniqlo x KAWS (2016)
Gap x Yeezy (2020)