Which company introduced the first modern customer loyalty program in 1981 that became the model for airline and retail rewards programs worldwide?

Throughout retail history, companies have sought innovative ways to maintain customer loyalty. While discount cards and points programs are commonplace today, they have fascinating historical origins. This trivia question explores a pivotal moment in the evolution of retail loyalty programs that changed how businesses approach customer retention. Test your knowledge about this significant marketing innovation that shaped modern retail strategy.

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American Airlines (AAdvantage)
Sears with its 'Sears Card' program
S&H Green Stamps
American Express with its Membership Rewards