Which iconic marketing innovation did Ben & Jerry's introduce in 1987 that revolutionized premium ice cream branding and consumer engagement?

Test your knowledge about the fascinating history behind one of America's most beloved ice cream brands! This poll explores how innovative marketing strategies transformed a small ice cream shop into a global phenomenon. Understanding brand history helps us appreciate how food companies build lasting customer relationships through storytelling, product innovation, and cultural relevance.

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• The 'Chunky Monkey' flavor concept of adding large mix-ins to premium ice cream
• The 'pint-sized' retail packaging format for premium ice cream
• The 'Flavor Graveyard' concept to memorialize discontinued flavors
• The first ice cream brand to use social causes in marketing campaigns

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