Which retail augmented reality feature holds the Guinness World Record for 'Most Users of an Augmented Reality Retail App Simultaneously'?

The retail world is constantly evolving with groundbreaking innovations that sometimes set world records. From the fastest product launch to reach a billion dollars in sales to the largest augmented reality retail experience, these milestones showcase how brands push boundaries. Test your knowledge about remarkable retail innovations that have earned a place in the record books!

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IKEA Place's room visualizer with 157,000 concurrent users (2020)
Sephora's Virtual Artist makeup try-on with 198,000 concurrent users (2019)
Amazon's View in Your Room feature with 142,000 concurrent users (2021)
Nike's AR shoe fitting experience with 173,000 concurrent users (2022)