Which innovative retail strategy did Hamilton first introduce on Broadway that has since been widely adopted by other major productions?

The performing arts industry has embraced innovative retail strategies to enhance audience experiences and generate additional revenue streams. From merchandise sales to unique payment systems at theater venues, retail innovations have become an integral part of the performing arts business model. Test your knowledge about a significant retail innovation that changed how performing arts venues handle merchandise sales and audience engagement.

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Digital merchandise kiosks with contactless payment options throughout the theater
The lottery ticket system with significantly discounted tickets available through a mobile app
Subscription-based merchandise boxes delivered monthly to loyal fans
Blockchain-verified collectible digital playbills with embedded performance clips