Which athlete's 1984 endorsement deal with Nike created a signature shoe line that has generated over $10 billion in revenue and revolutionized sports marketing?

Athlete endorsement deals have become a cornerstone of sports marketing, with companies investing enormous sums to secure the right ambassador for their brand. These partnerships can transform both the athlete's career and the company's market position. One particular endorsement deal stands out as revolutionary in sports marketing history, changing the landscape of athlete brand partnerships forever. Test your knowledge of this iconic business decision that continues to influence sports marketing today.

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Michael Jordan
Tiger Woods
Serena Williams
David Beckham