Which innovative market research technique revolutionized film pre-testing by measuring audience emotional responses throughout screenings, leading to the practice of reshooting endings based on neurological data?

The film and television industry increasingly relies on sophisticated customer insights to make multi-million dollar decisions. Major studios employ advanced analytics to predict audience preferences, optimize release strategies, and maximize lifetime value of intellectual property. This poll explores how modern data science has transformed how entertainment products are developed and marketed to audiences worldwide.

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