Which pharmaceutical product launch pioneered the 'direct-to-consumer' advertising strategy in the medical industry, becoming the first prescription drug widely marketed on television to end users in 1997?

The pharmaceutical industry has seen numerous innovative product launches that changed the medical landscape forever. Some launches stand out not just for the medical breakthrough they represented, but also for their revolutionary marketing and distribution strategies. Test your knowledge about one of the most significant product launches in pharmaceutical history that changed how medications reach patients worldwide.

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer