Which 1999 film pioneered viral marketing in the film industry with a fake documentary website that made many viewers believe the movie was based on real events?

The film industry isn't just about what happens on screen—it's also about how movies are marketed to audiences. Some film marketing campaigns have become legendary for their innovation, reach, and effectiveness. Test your knowledge about one of the most groundbreaking movie marketing strategies that changed how films are promoted and experienced by audiences.

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• The Blair Witch Project
• The Sixth Sense
• The Matrix
• Fight Club

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