Which retail sustainability initiative was the first to achieve over 90% adoption among competitors within its industry segment and led to measurable changes in consumer purchasing behavior?

In recent years, sustainability has become a cornerstone of retail strategy, with companies implementing innovative initiatives to reduce environmental impact while maintaining profitability. Major retailers have launched various programs, from plastic reduction to carbon neutrality commitments. This poll tests your knowledge of a groundbreaking sustainability initiative that transformed an industry segment and influenced consumer behavior. Can you identify the pioneering program that other retailers rushed to emulate?

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IKEA's 'People & Planet Positive' strategy with its furniture buyback program
Amazon's 'Climate Pledge Friendly' certification program for sustainable products
H&M's 'Conscious Collection' made from recycled materials
Walmart's 'Project Gigaton' supplier emission reduction initiative