Which famous advertising slogan was originally created as a temporary campaign but became so successful that the company permanently adopted it as their core brand message?

Marketing slogans can make or break a brand's identity in the competitive business landscape. Some of the most recognizable advertising taglines have fascinating origin stories that reveal strategic marketing decisions and brand positioning insights. This trivia challenges your knowledge of how iconic slogans came to be and the business context behind their creation. Test your advertising history knowledge!

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Nike's 'Just Do It' - created in 1988 as a limited campaign inspired by the final words of convicted murderer Gary Gilmore
Apple's 'Think Different' - designed as a one-month promotion to counter IBM's 'Think' slogan during the iMac launch
McDonald's 'I'm Lovin' It' - initially developed as a seasonal summer campaign featuring Justin Timberlake
De Beers' 'A Diamond is Forever' - created as a Valentine's Day promotion that unexpectedly transformed the diamond industry