Which astronomy equipment company first introduced a 'Star Points' loyalty program that rewarded customers with free access to premium observatory locations?

The astronomy industry has seen remarkable innovations in consumer product marketing over the past decade. From specialized telescopes to star-tracking mobile apps, companies have revolutionized how amateur astronomers interact with the night sky. This poll tests your knowledge about a groundbreaking loyalty program that changed how astronomy enthusiasts purchase equipment and engage with celestial events.

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Celestron, with their 'Celestial Rewards' program launched in 2014
Orion Telescopes, through their 'Nebula Nights' membership initiative in 2016
Meade Instruments, via their 'Galaxy Guide' customer retention strategy in 2015
Sky-Watcher, with their 'Cosmic Club' program established in 2017