Which Broadway musical's collaboration with a major fashion brand led to a limited-edition clothing line that sold out within 24 hours and established a new benchmark for theatrical merchandising?

The performing arts industry has increasingly embraced brand collaborations to expand reach and create unique merchandising opportunities. From Broadway shows partnering with fashion designers to theater companies collaborating with tech giants, these partnerships have transformed how performing arts markets itself to audiences. Test your knowledge about one of the most innovative brand collaborations in Broadway history that changed how theatrical productions approach merchandising and brand partnerships.

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Hamilton's collaboration with Tommy Hilfiger in 2016
Wicked's partnership with Urban Outfitters in 2014
The Lion King's collection with H&M in 2019
Dear Evan Hansen's line with American Eagle in 2018