Which architectural firm was the first to develop a comprehensive brand identity system including a custom typeface, signature color palette, and branded project documentation that became widely imitated across the industry?

Test your knowledge of architectural brand identity! Many architecture firms have developed distinctive visual identities and branding strategies that make their work instantly recognizable. From signature design elements to marketing approaches, the most successful architectural practices have mastered the art of brand storytelling. This poll challenges you to identify which firm pioneered a revolutionary branding approach that transformed how architectural services are marketed globally.

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Pentagram (for its architectural division)
Gensler
Foster + Partners
Skidmore, Owings & Merrill (SOM)